Case study: how Bloom Skincare lifted conversion 38% with an AI beauty advisor
A custom AI advisor trained on 600 SKUs, deployed in 11 days. Real numbers, real screenshots, and the exact prompts we used.
Bloom Skincare is a Shopify-based D2C brand in the UAE, $80k MRR, ~600 SKUs. Their problem: the support team was drowning in "which product is right for me?" questions and conversion on PDPs was 1.4%.
We built an AI beauty advisor in 11 days: trained on the entire catalog + 200 product reviews + the founder's 5 favorite consultative questions. Deployed as a website widget, a WhatsApp button, and an in-PDP sidebar.
After 6 weeks: conversion on PDPs went from 1.4% to 1.93% (+38%), average order value up 12%, support tickets down 41% (the bot handles 73% of pre-purchase questions).
The exact prompts, the test set we used, and the failure modes we hit — all in the full case study. Subscribe to the blog to get it.
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